BCAO - Business Critical Application Optimization for ISPs

Computrad Europe have been providing the very best in data optimization, management, simulation, including network infrastructure and data security solutions, for over 16 years across all market verticals. Our in-depth experience in providing solutions across a diverse range of customer environments ensures that our business has the capabilities to deliver intelligent business solutions in a cost effective and efficient manner.

BCAO for ISPs

Computrad Europe are specialists in Application Delivery Solutions, having created the industries first managed “Business Critical Application optimization” product offering for Service Providers. Computrad Europe have been providing the very best in data optimization, management, simulation, including network infrastructure and data security solutions, for over 16 years across all market verticals. Our in-depth experience in providing solutions across a diverse range of customer environments ensures that our business has the capabilities to deliver intelligent business solutions in a cost effective and efficient manner.

Service Provider Challenges

As Internet Service Providers (ISPs) continue to grow their businesses in a highly competitive and challenging market, service offerings need to extend far beyond commodity infrastructure solution offerings to ensure long term customer retention rates. ISP’s have typically offered additional services at the Network level, to help maintain the performance and security of the infrastructure or bandwidth links for each customer, not least dedicated hosting capabilities to deliver customer applications within a high performance Data-Center environment. One challenge has always remained however – “how is it possible to deliver Business Critical Application optimization” solutions on a Service Level Agreement basis, to ensure that the services provided by the ISP become a ‘strategic’ part of the customer environment.

The biggest challenge ISP’s face in maintaining customer confidence, is service performance delivery, ensuring that customers connected to the ISP infrastructure can effectively and efficiently run “Business Critical Applications” at a guaranteed performance level. Many customers whom experience poor application performance across the Wide-Area-Network will often believe that the source of the issue is naturally their ISP network, when in fact it is more commonly due to poorly optimized Applications both at the customer network core and WAN gateways.

Customer Expectations

Today's business environments set new standards for round-the-clock application service delivery - 24 hours a day, 7 days a week, 365 days a year.

Customers and internal users will only trust business systems that are completely reliable and secure, as well as fast and responsive. As enterprises became increasingly dependent on their business time critical applications such as Citrix, SAP, Oracle and VoIP, there can be no more compromises on standards of maximum availability and performance. In addition, the pressure to deliver new application functionality quickly and reliably continues to mount. As customer networks and business services become more globally dependant, the services provided by the ISP are more critical than ever in ensuring the delivery and performance of critical applications across the customer WAN.

These days corporate organizations commonly revert to Server infrastructures and Network platforms as strategic solutions - not so; the only real Strategic decision the enterprise will ever take is in the Applications they use to drive the business, such as Oracle, SAP and JD Edwards to name but a few. Without these applications performing consistently against high customer expectations (99.999%) no amount of investment in Hardware or Network infrastructure can deliver maximum business profitability.