BCAD - Application Delivery for ISPs

Computrad Europe are specialists in Application Delivery Solutions, having created the industries first managed “Business Critical Application Delivery” product offering for Service Providers.

Computrad Europe have been providing the very best in data optimization, management, simulation, including network infrastructure and data security solutions, for over 16 years across all market verticals. Our in-depth experience in providing solutions across a diverse range of customer environments ensures that our business has the capabilities to deliver intelligent business solutions in a cost effective and efficient manner.

Service Provider Challenges

As Internet Service Providers (ISPs) continue to grow their businesses in a highly competitive and challenging market, service offerings need to extend far beyond commodity infrastructure solution offerings to ensure long term customer retention rates. ISP’s have typically offered additional services at the Network level, to help maintain the performance and security of the infrastructure or bandwidth links for each customer, not least dedicated hosting capabilities to deliver customer applications within a high performance Data-Center environment. One challenge has always remained however – “how is it possible to deliver Business Critical Application optimization” solutions on a Service Level Agreement basis, to ensure that the services provided by the ISP become a ‘strategic’ part of the customer environment.

The biggest challenge ISP’s face in maintaining customer confidence, is service performance delivery, ensuring that customers connected to the ISP infrastructure can effectively and efficiently run “Business Critical Applications” at a guaranteed performance level. Many customers whom experience poor application performance across the Wide-Area-Network will often believe that the source of the issue is naturally their ISP network, when in fact it is more commonly due to poorly optimized Applications both at the customer network core and WAN gateways.

Customer Expectations

Today's business environments set new standards for round-the-clock application service delivery - 24 hours a day, 7 days a week, 365 days a year.

Customers and internal users will only trust business systems that are completely reliable and secure, as well as fast and responsive. As enterprises became increasingly dependent on their business time critical applications such as Citrix, SAP, Oracle and VoIP, there can be no more compromises on standards of maximum availability and performance. In addition, the pressure to deliver new application functionality quickly and reliably continues to mount. As customer networks and business services become more globally dependant, the services provided by the ISP are more critical than ever in ensuring the delivery and performance of critical applications across the customer WAN.

These days corporate organizations commonly revert to Server infrastructures and Network platforms as strategic solutions - not so; the only real Strategic decision the enterprise will ever take is in the Applications they use to drive the business, such as Oracle, SAP and JD Edwards to name but a few. Without these applications performing consistently against high customer expectations (99.999%) no amount of investment in Hardware or Network infrastructure can deliver maximum business profitability.

The Solution – “Business Critical Application optimization™

Computrad Europe have designed a truly unique product offering for ISPs that allow the ability to provide strategic infrastructure solutions, through Business Critical Application optimization, both at the customer and ISP gateways across the Wide-Area-Network. Our team of Application optimization Service delivery experts work with your organisation to provide an integrated managed service offering that is effectively delivered to your customers against strict Service Level Agreements.

We work strategically for you (the ISP) with each of your customers, helping them to make the most of their Business Application investment. We can manage end to end WAN environments from point of entry and exit on ISP networks, ensuring that customer applications are optimized and delivered within the existing WAN infrastructure.

The Computrad BCAO solution is an architectural, service oriented based offering utilising our in-depth experience and industry leading solutions in Application optimization that work together to improve the performance, reliability, security and delivery of customers Business Critical Applications across your network.

The BCAO service delivery approach offers the following advantages:

Identifies Business Critical Applications running in the customer network
Provides end-to-end (WAN) visibility of Application performance
Guarantees Applications and end user experience (within existing infrastructure)
Controls, protects and delivers business time critical traffic, on time
Provides business users high performance across the enterprise
Helps the business to focus on core services
Achieves instant cost reductions and productivity
Reduces annual IT outlay and consultancy costs
Reduces fixed cost base (more attractive for funders)